Case study · Pediatric care
Chiquicuidados
From WhatsApp, Excel and paper to a single system: brand, website, clinical records with electronic invoicing, and booking over WhatsApp.
2026
See the full caseStrategy and technology studio · San Salvador
Strategy, design and software, built as one system.
We define your brand, design how it looks and how it's used, and build the software that runs your business. One team, from the first call to support.
- Brand strategy
- Identity and UX/UI design
- Websites
- Custom software
- Electronic invoicing (DTE)
- WhatsApp chatbots
How a solution gets built
Three disciplines working on the same canvas.
- 01Diagnosis
First, we understand the friction.
We map how your business runs today: where bookings happen, where data lives and what depends on someone's memory.
- 02Strategy and brand
The brand sets the tone for everything else.
Positioning, identity and messaging, decided in writing before anything gets built.
- 03Product design
We design around how you work.
Flows and screens for every person who uses the system, approved before any code is written.
- 04Development
One piece, not four tools.
Software that connects the whole operation, delivered documented and in your name.
A recreation based on the Chiquicuidados case, with fictional data.
Animation: strategy, design and development build a system for a clinic together.
Selected work
Real projects, in operation.
See all projectsVisual identity · Occupational health
Dr. Jullyssa Peraza
Visual identity for an occupational physician specializing in breastfeeding.
View project
They trusted GadDev
Services
Three ways to start.
Each service covers one part of the system. The full stack brings them together in a single plan.
See the services in detail- BrandWebSoftware
Brand + Web
Your brand no longer represents what your business is today.
- BrandWebSoftware
Custom systems
Your operation depends too much on manual work.
- BrandWebSoftware
Full stack
You need to sort out brand, operations and digital presence at once.
Specialty
Specialists in healthcare. With a track record beyond it.
Most of our work is in healthcare: clinics and practices where trust, privacy and daily operations matter as much as the image. We also work with companies in other sectors, with the same rigor.
- Sensitive data
- Encryption at rest, role-based access and audit logs, as part of the design.
- Electronic invoicing
- The DTE comes out of the same system that runs your business.
- Track record
- Our brand strategy has worked with more than seven health and aesthetics businesses.
Process
Five stages. At each one, you know what you get.
Diagnosis
30 min + 5–7 business days
You get
A discovery call and a written proposal with goal, phases, timeline and investment.
Strategy
1 week
You get
A detailed analysis, a phased plan with dates and a decision log open to you.
Design
By phase
You get
Identity, flows and screens you approve before we continue.
Development
Demos every 1–2 weeks
You get
Progress on working software and a staging environment with its own URL.
Ongoing support
30 days included
You get
Role-based training, documentation, access in your name and support from the same person.
HOW CAN WE HELP YOU?
Let’s talk for 30 minutes
Tell us what you want to build, improve, or automate. In an initial video call we can understand your need, guide you clearly, and confirm whether GadDev is the right partner for your projects.