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Why a software agency sponsored ExpoMed 2026
We sponsored ExpoMed 2026 in San Salvador, among medical equipment and labs. Why that is the right room for a custom software talk, and what we brought.
A small number of pieces, written carefully. No "10 tips" listicles or SEO harvesting. When we publish, it's because we have something specific to say about how service businesses grow in El Salvador and Central America.
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We sponsored ExpoMed 2026 in San Salvador, among medical equipment and labs. Why that is the right room for a custom software talk, and what we brought.
It works, the person who wrote it is gone and nobody knows how. What to audit first, how to decide between rescuing and rewriting, and what to stabilize.
What moving your old system's history really involves: what gets migrated, how it is validated, how the cutover works, and why it drives the schedule.
A software agency arguing against buying software. Four patterns no tool will fix, how to tell which one is yours, and where the break point actually is.
What happens at each stage of a project, what you receive at close, what we need from your side, and why projects slip on decisions rather than on code.
The cost of buying brand and software separately is not in the two invoices, it is in the translation between them. Where it shows, and when to split.
Manual processes never feel expensive, because the cost is spread across salaries you already pay. Six observable signs, what they cost, what automates.
What can genuinely be automated on WhatsApp, how approved templates and the service window constrain it, and what you will never be able to do.
El Salvador published the DTE 2.0 compliance rules. If you invoice from your own system, the previous version stops being valid on December 1, 2026.
Issuing through a provider and having your own system issue are different projects. What changes, what gets underestimated, and what you need first.
Ownership against rental. The real five-year calculation, the cost of friction, what happens to your data, and when a subscription is the right call.
The twelve questions that separate a vendor who has already done this from one who will learn on your project, and the answer that should worry you in each.
Three quotes for the same system can differ by multiples. What actually moves the price, what the cheap bid leaves out, and what you keep paying after.
We write when we have something specific to say. If there's a question you hear often and never see answered well, send it. It might be the next post.