Jullyssa Peraza, MD
A personal brand as professional as her practice, for an occupational physician specialized in breastfeeding support.
A strong practice with an image that didn't reflect it.
Jullyssa Peraza, MD, is an occupational physician specialized in breastfeeding support: a professional, warm, deeply human practice.
But her image didn't convey that same level. Without a consistent visual identity, her brand looked improvised next to the authority and warmth her work deserved.
"An image as professional as her practice."
Visual identity and personal brand, in one voice.
We redesigned her identity so every application of her brand conveys both authority and warmth.
Visual identity
Logo, palette and graphic system: a professional, human image, consistent across every piece.
Monogram
J + P + stethoscope: a monogram built on a geometric grid.
Positioning
A personal brand that reflects her profile as an occupational physician specialized in breastfeeding support.
Consistency
A system, in color and monochrome versions, that keeps the brand recognizable and legible in any application.
A consistent identity, professional and warm.
Today her brand looks as professional as her practice.
From hand sketches to the final color, a coherent identity gives her an image that conveys both authority and warmth.
Other work in the same world.
Could your business be the next project?
Let's talk for 30 minutes. No commitment, no hard sell. If your problem fits something off-the-shelf, we'll tell you. If it doesn't, let's scope what it really takes.