Brand and identity
An image as warm as the care it offers.
A redesigned logo, palette and illustrated character. The exploration sketches note three guiding attributes: professional, warm and approachable.
Case study · Pediatric care
Chiquicuidados
How we turned a pediatric clinic scattered across WhatsApp, Excel and paper into a single digital system, brand, web and software, under one roof.
The problem
Demand wasn't the problem. Operational friction was.
When GadDev took on the project, Chiquicuidados was already an established clinic, with a base of returning patients and a reputation in Santa Tecla.
But every appointment was booked by hand over WhatsApp. Records lived on paper and in spreadsheets. Electronic invoicing (DTE), mandatory with the Ministry of Finance, was handled through portals and memory. Four disconnected tools for a single operation.
WhatsAppExcelPaperDTE portals
One system
“Everything worked, but everything depended on someone remembering to do it.”
Design decisions
Four decisions that defined the system.
WhatsApp
Hi, I'd like to book an appointment for my daughter.
Of course! Here are tomorrow's available times:
08:3010:0015:30
Appointment confirmedBooking
Booking goes where patients already were.
Instead of asking families to learn a new tool, a WhatsApp chatbot books appointments with no manual intervention.
Records + DTE
Record and invoice, in the same place.
Compliant electronic invoicing comes out of the same system where the clinical record lives, with no separate portals.
Patient record
Patient A. R.4 years
- Last visit
- Well-child visit
- Next appointment
- In 3 months
- Access
- Attending physician
Electronic invoice
DTE · Final consumerPediatric visit
Sent to the Ministry of Finance
Website
The website is the front door.
chiquicuidados.com gives the practice a public presence, clear information and a path to booking.
The product
The pieces of the system.
Schedule, records, invoicing and the WhatsApp channel share the same data. What gets booked in the chat shows up in the schedule, and the visit ends in a transmitted DTE.
Representative interfaces with fictional data.
Today's schedule
- 08:30Patient A. R.Well-child visitConfirmed
- 09:15Patient L. M.General visitConfirmed
- 10:00Patient S. G.VaccinationVia WhatsApp
- 10:45Patient D. P.Follow-upPending
Patient record
Patient A. R.4 years
- Last visit
- Well-child visit
- Next appointment
- In 3 months
- Access
- Attending physician
Electronic invoice
DTE · Final consumerPediatric visit
Sent to the Ministry of Finance
WhatsApp
Hi, I'd like to book an appointment for my daughter.
Of course! Here are tomorrow's available times:
08:3010:0015:30
Appointment confirmedMore work · Healthcare
Dr. Jullyssa PerazaVisual identity and personal brand for an occupational physician specializing in breastfeeding.View projectYour project, here?We take on a few projects at a time so we can do them well. If yours fits, let's talk.
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